PPC – Pay Per Click
I think this is pretty self explanatory. In short, an advertiser pays a website owner only when someone actually clicks on their ad and gets to their website.
But there are actually TWO SIDES to this coin. I haven’t seen a good discussion of it from both angles:
As a Website Owner (with sufficient traffic to your website) you can gain income by posting ads on your website. The easiest way to get started is by using Google AdSense. You’ll notice that next to the weather information here on the site there’s a little advertisement. Should something there catch your eye and you click on it, I actually earn a small portion of the price that the advertiser paid Google to run the ad.
Should your website draw thousands of visitors per month, then you can start charging for ads all by yourself.
As an Advertiser you will need to seek out a place to run the ads for your product or business and choose the relevant places to do so. The most obvious being Google AdWords. You need to pick the keywords under which your ad will appear and then decide how much to spend each time someone clicks on your ad and is taken to your website or goes to your affiliate link.
The key to decide how much to spend without going broke is to determine what your profit is per visitor. This is called your CPC or Cost Per Click.
Categories: Definitions Tags:
Open Source Anti Virus
I received this inquiry via Facebook:
Hey Dude, do you know of a FREE Anti-Virus solution for older computers?
I tried AVG like you recommended and it won’t work on this old Windows 98 PC.
Did you know there is a completely Open Source Anti-Virus solution?
Well there’s another old standby in my software ‘toolbox’ called Clam Win. I discovered this thanks to my co-worker, Mike, when I was a field service technician for Dell and roamed the hinterlands along the coastal Carolinas and deep into the heart of cotton country and NASCAR. That was back around 2004.
Anyway, I investigated to see if it was still around and I am pleased to report that the project is alive and well and going strong. My Facebook Friend was quite happy to learn this and tried it. Just like advertised on their home page ClamWin will work on older PCs – all the way back to Windows 98! That’s pretty astounding – considering that it will lso work on Windows Vista and the new Windows 7 as well.
So, if you’re in the need of an all around Anti-Virus solution, this is another option as well.
Categories: Software, Tech Tips Tags: Anti-Virus, Software, Tips
AVG Anti Virus 9.0
Those of you that know me well and have gotten the benefit of my advice in the past, know that I am a BIG FAN of AVG Anti Virus. I started using it in 2005 – the free version – when good old Norton decided to wreak havoc on my computer with their latest upgrade.
After using AVG Anti Virus for almost two years, I got a great offer for a two year subscription for their paid version. It was only fair and just that I jump on such a good deal. Especially since these folks had been protecting me without question or cost for two years. So, I did and I haven’t looked back.
My favorite Anti-Virus software just released a new version (9.0) earlier this week and I made the upgrade. There were a couple of little glitches. I chose the manual install of the upgrade so that I could see exactly what was going on. I’m picky that way, being a computer guy.
During the upgrade, AVG complained about my using Zone Alarm and said it would cause conflicts. So I shut off Zone Alarm and re-tried the upgrade. It still went ahead and complained – but I overrode those messages and installed anyway. It has been working fine ever since.
I wanted to wait a couple days before recommending that you make the upgrade as well. Seeing that my version has performed flawlessly, I recommend you make the upgrade.
I believe that those of you using the FREE versions will need to manually download and install the latest version from the website. You should be good to go.
Categories: Software, Tech Tips Tags: Anti-Virus, Software, Tips
Sales Logix CRM Implementation
Managed a team of four people in the installation and extensive customization of the Sales Logix software. Planned and directed the data conversion efforts and import of several purchased prospecting databases. Developed interface to external data sources. Conducted training seminars at various locations throughout the United States for the sales force.
We made extensive customizations to this Delphi based product. This involved an intensive period of training for the programming team to learn the internal structure of the product. I also led a number of training sessions teaching the team the basics of Delphi.
Additionally, I developed a custom module for Sales Logix and a series of Excel macros and VBA modules which facilitated the exchange of data between a large number of custom spreadsheets used by the sales force and Sales Logix. This saved hours of re-keying and preserved the accuracy and integrity of the data.
Categories: Projects Tags: Access, Conversion, DATABASE, Delphi, eCommerce, Excel, Oracle, SQL Server, Windows
CRM Software Selection
Working with senior-level management, developed the criteria and features selection matrices required for the evaluation of several different CRM software solutions for an eCommerce firm. Led the team in evaluations of the various packages and worked with management to select the winning solution.
Categories: Projects Tags: eCommerce, Project Manager, Windows
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