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Archive for January, 2010

Outstanding PDF Viewer And More

Have you, like I, wondered out loud about how nice it would be to have a PDF Viewer that let me do a little bit more than view?  My need for such a product was brought about by the countless number of PDF forms that I had to download; fill out manually; and fax back.

Holy Cow! Talk about a mix of the modern world and a throw back to the Stone Age of Computing.  A FAX machine?  Who has got one of those laying around? OK. Most of you may still have a Fax/Modem card in your PC. But do you still have a “land line” / POTS to plug it in to? I ditched mine. Why pay for it when we both have cell phones and we’re in a large metro area?  I digress. Sorry. I ramble on sometimes.  There is a lot of knowledge in this head of mine just dancing around and wanting to be shared.

So, anyway, back to our quest for a PDF Viewer that would allow me to FILL OUT ANY PDF FORM AND SAVE IT. Surely, I thought, this must be a common need.  Someone somewhere must have created one by now.  So, off I went with my software sniffing bloodhound in tow.  I check all the usual sources. I tried a lot of ones that came close.  Then I hit PAY DIRT.  When I read the feature list for this incredible tool, I just couldn’t believe my eyes.

Check it out:

  • Add Comments and Annotations to any PDF file (subject to security settings) – unlike the Adobe Viewer which requires the PDF creation tool to be ‘certified’ by Adobe !
  • Add & apply Custom Stamps from any Image or PDF File and even your Windows Clip board !
    Mark-up pages with text and objects
  • Type directly on any PDF page, not just Adobe enabled forms documents – in Typewriter mode.
  • Export PDF pages or entire files to any one of the supported Image formats including BMP, JPEG, TIFF, PNG and many more …
  • Extract text from a PDF page/File
  • Improved navigation of large or complex PDF files both simple and enjoyable with the extended functionality of  ‘Loop’ and  ‘Pan’ Window tools
  • Fill and Save Adobe Forms to disk, email or ‘post’ !
  • Full Javascript Engine included
  • Updated JPEG2000 Compression support – improving speed.
  • Plug-Ins for both MS IE or Firefox Browser’s included
  • Integrate seamlessly with your favorite translation software to translate text on the ‘fly’ – including :  ABBYY Lingvo 12, Translate It!, Lingoes.
  • Includes comprehensive Help file and PDF Manual – no extra downloads required to add features etc.
  • Portable version also available – can be run from any suitable device such as a Memory stick/CD/DVD etc – simply unzip and use – no installation required – just 4MB download !

What’s the price for such an outstanding tool?  FREE.  Outstanding professional software at MY FAVORITE PRICE.



PLEASE NOTE: Look at the very top of the page under featured products.  When last I checked it had a rather large DOWNLOAD NOW! button there.  ALSO: They have a very affordable PAID version which gives you even more features.

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Posted by Steve Maziarz - January 19, 2010 at 6:26 am

Categories: Software, Tech Tips   Tags: , ,

Online Marketing Perfection

Sometimes you have to lead by example.  I want you all to see how a brick-and-mortar business has made the PERFECT TRANSITION to marketing in the Online World.

It all started when I recently checked my e-mail and saw one of the typical “so and so is now following you on Twitter” e-mails.  Except this one said Maggiano’s.  It was different and it was a name that I thought I recognized. So, I opened the  e-mail to find out more about this new follower… Read more…

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Posted by Steve Maziarz - January 6, 2010 at 2:33 pm

Categories: Kudos, Marketing, Observations   Tags: , , ,

Question For Congress

I got this in my e-mail In Box this morning. … Here’s one question we should all be asking members of Congress in this election year:  “How come WE do not do it this way????”

The ‘Israelification’ of airports:

High security, little bother

By Cathal Kelly Staff Reporter

Originally Published On Wed Dec 30 2009 —

While North America’s airports groan under the weight of another sea-change in security protocols, one word keeps popping out of the mouths of experts: Israelification.  That is, how can we make our airports more like Israel’s, which deal with far greater terror threat with far less inconvenience.

“It is mindboggling for us Israelis to look at what happens in North America , because we went through this 50 years ago,” said Rafi Sela, the president of AR Challenges, a global transportation security consultancy. He’s worked with the RCMP, the U.S. Navy Seals and airports around the world. “Israelis, unlike Canadians and Americans, don’t take s— from anybody. When the security agency in Israel (the ISA) started to tighten security and we had to wait in line for — not for hours — but 30 or 40 minutes, all hell broke loose here. We said, ‘We’re not going to do this. You’re going to find a way that will take care of security without touching the efficiency of the airport.” That, in a nutshell is “Israelification” – a system that protects life and limb without annoying you to death.

Despite facing dozens of potential threats each day, the security set-up at Israel ‘s largest hub, Tel Aviv’s Ben Gurion Airport, has not been breached since 2002, when a passenger mistakenly carried a handgun onto a flight. How do they manage that?

“The first thing you do is to look at who is coming into your airport,” said Sela. The first layer of actual security that greets travellers at Tel Aviv’s Ben Gurion International Airport is a roadside check. All drivers are stopped and asked two questions: How are you? Where are you coming from? “Two benign questions. The questions aren’t important. The way people act when they answer them is,” Sela said.

Officers are looking for nervousness or other signs of “distress” — behavioural profiling. Sela rejects the argument that profiling is discriminatory. “The word ‘profiling’ is a political invention by people who don’t want to do security,” he said. “To us, it doesn’t matter if he’s black, white, young or old. It’s just his behaviour. So what kind of privacy am I really stepping on when I’m doing this?”

Once you’ve parked your car or gotten off your bus, you pass through the second and third security perimeters. Armed guards outside the terminal are trained to observe passengers as they move toward the doors, again looking for odd behaviour. At Ben Gurion’s half-dozen entrances, another layer of security are watching. At this point, some travellers will be randomly taken aside, and their person and their luggage run through a magnometer. “This is to see that you don’t have heavy metals on you or something that looks suspicious,” said Sela.

You are now in the terminal. As you approach your airline check-in desk, a trained interviewer takes your passport and ticket. They ask a series of questions: Who packed your luggage? Has it left your side? “The whole time, they are looking into your eyes — which is very embarrassing. But this is one of the ways they figure out if you are suspicious or not. It takes 20, 25 seconds,” said Sela. Lines are staggered. People are not allowed to bunch up into inviting targets for a bomber who has gotten this far.

At the check-in desk, your luggage is scanned immediately in a purpose-built area. Sela plays devil’s advocate — what if you have escaped the attention of the first four layers of security, and now try to pass a bag with a bomb in it? “I once put this question to Jacques Duchesneau (the former head of the Canadian Air Transport Security Authority): say there is a bag with play-doh in it and two pens stuck in the play-doh. That is ‘Bombs 101′ to a screener.. I asked Ducheneau, ‘What would you do?’ And he said, ‘Evacuate the terminal.’ And I said, ‘Oh. My. God.’

“Take Pearson. Do you know how many people are in the terminal at all times? Many thousands. Let’s say I’m (doing an evacuation) without panic — which will never happen. But let’s say this is the case. How long will it take? Nobody thought about it. I said, ‘Two days.’”

A screener at Ben-Gurion has a pair of better options. First, the screening area is surrounded by contoured, blast-proof glass that can contain the detonation of up to 100 kilos of plastic explosive. Only the few dozen people within the screening area need be removed, and only to a point a few metres away. Second, all the screening areas contain ‘bomb boxes’. If a screener spots a suspect bag, he/she is trained to pick it up and place it in the box, which is blast proof. A bomb squad arrives shortly and wheels the box away for further investigation.

“This is a very small simple example of how we can simply stop a problem that would cripple one of your airports,” Sela said. Five security layers down: you now finally arrive at the only one which Ben-Gurion Airport shares with Pearson — the body and hand-luggage check.

“But here it is done completely, absolutely 180 degrees differently than it is done in North America ,” Sela said. “First, it’s fast — there’s almost no line. That’s because they’re not looking for liquids, they’re not looking at your shoes. They’re not looking for everything they look for in North America . They just look at you,” said Sela. “Even today with the heightened security in North America , they will check your items to death. But they will never look at you, at how you behave. They will never look into your eyes … and that’s how you figure out the bad guys from the good guys.”

That’s the process — six layers, four hard, two soft. The goal at Ben-Gurion is to move fliers from the parking lot to the airport lounge in a maximum of 25 minutes.

This doesn’t begin to cover the off-site security net that failed so spectacularly in targeting would-be Flight 253 bomber Umar Farouk Abdulmutallab — intelligence. In Israel , Sela said, a coordinated intelligence gathering operation produces a constantly evolving series of threat analyses and vulnerability studies. “There is absolutely no intelligence and threat analysis done in Canada or the United States ,” Sela said. “Absolutely none.” But even without the intelligence, Sela maintains, Abdulmutallab would not have gotten past Ben Gurion Airport’s behavioural profilers.

So. Eight years after 9/11, why are we still so reactive, so un-Israelified? Working hard to dampen his outrage, Sela first blames our leaders, and then ourselves.

“We have a saying in Hebrew that it’s much easier to look for a lost key under the light, than to look for the key where you actually lost it, because it’s dark over there.   That’s exactly how (North American airport security officials) act,” Sela said. “You can easily do what we do. You don’t have to replace anything. You have to add just a little bit — technology, training.. But you have to completely change the way you go about doing airport security. And that is something that the bureaucrats have a problem with. They are very well enclosed in their own concept.”

And rather than fear, he suggests that outrage would be a far more powerful spur to provoking that change.

“Do you know why Israelis are so calm? We have brutal terror attacks on our civilians and still, life in Israel is pretty good. The reason is that people trust their defence forces, their police, their response teams and the security agencies. They know they’re doing a good job.

You can’t say the same thing about Americans and Canadians. They don’t trust anybody,” Sela said. “But they say,… ‘ So far, so good  .’    Then if something happens, all hell breaks loose and you’ve spent eight hours in an airport. Which is ridiculous. Not justifiable. “But, what can you do?   Americans and Canadians are nice people and they will do anything because they were told to do so and because they don’t know any different.”

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Posted by Steve Maziarz - January 3, 2010 at 7:34 am

Categories: Patriots Postings   Tags: