Online Marketing Perfection

Sometimes you have to lead by example.  I want you all to see how a brick-and-mortar business has made the PERFECT TRANSITION to marketing in the Online World.

It all started when I recently checked my e-mail and saw one of the typical “so and so is now following you on Twitter” e-mails.  Except this one said Maggiano’s.  It was different and it was a name that I thought I recognized. So, I opened the  e-mail to find out more about this new follower… Here is the screen I was greeted with:

I then clicked on the link in the e-mail to find out more about my new follower and was taken to their Twitter Profile:

Here is where I GOT VERY INTERESTED.  Just glancing through the feed, I noticed that they:

• Have an e-mail club where you can get discounts
• Give Club Members a free meal on their birthday
• Have daily contests
• Follow up on how people liked their experience
• Let people know in advance about delivery delays

Each of these examples on it’s own stands out as something that most businesses COULD do if they really wanted to. Doing even one or two of these things would let you stand high and above your competition in the minds of your customers and prospects.  But to see ONE PLACE DOING THEM ALL and making PERFECT USE of a social media like Twitter to do so is COMPLETELY UNHEARD OF AND TRULY OUTSTANDING!!

So, without further delay, I quickly went to their website (proving that using Twitter can drive targeted traffic to your website).  Here is what I saw there:

As impressed as I was when I visited their Twitter Page, I was BLOWN AWAY when I got to their website. I’ve highlighted the reasons why on the image.  But let me summarize:

GREAT DESIGN – I love the tasteful colors and the subtle texture effect of the background.

ONLINE ORDERING – There are services that let restaurants do this efficiently. But how many REAL RESTAURANTS actually take the time to offer it?

ONLINE RESERVATIONS – Think about it – this can be accomplished for any business. Whether it is a restaurant, tanning salon, garage, carpet cleaner, hair salon, barber shop, manicurist, etc.  Plus, you could even print out a coupon when your client makes a successful appointment.  Or a receipt – so when they walk in, they hand the receipt to a receptionist and immediately go ahead of any “walk-ins” because they have an appointment.  Then, using some other twists, how about offering them a reminder text message to their cell phone? It is certainly do-able and I can help make it happen for YOUR BUSINESS if you want.

E-MAIL CLUB – Capturing your client’s and prospect’s e-mail addresses is something you should be doing. Give them some kind of reward for joining and something on their birthday and other unadvertised bargains throughout the year. You can use any of the popular foundation services to help you manage your e-mail list. I can help you get started with that if you’d like.

SOCIAL MEDIA CONNECTIONS – On Maggiano’s website you will also find the Social Media connect buttons for Facebook and Twitter making it easy for people to connect to them and get advance notice on deals, etc.

IN CLOSING…

The clincher for me was that Maggiano’s took the time to find me – someone located near one of their locations. Exactly how they did find me on Twitter could be as simple as a search for folks living in a city near one of their locations. But they made a proactive use of Social Media to get themselves a client and CERTAINLY got their name in a prominent place in my mind.  Your business can do this too! I can help make it happen! Start this year off right – just give me a call or an e-mail and we’ll get you ‘hooked up’ and on the road to success!

877-MAZIARZ