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Ten Tips For A Great Domain Name

Location. Location. Location. That’s the common phrase you’ll hear when it comes to considering a physical location for your business. It’s what will have a significant effect on the price you pay for your brick and mortar business  location, too.

Just as you needed to take time and carefully consider naming and locating your physical business, you’ll need to do the same thing when it comes time to establish a business on the Internet. You will need a Domain Name – the common English representation of your online business. If you’re new to the online world of business, commonly referred to as  eCommerce, here are some pointers for you to consider when naming your online enterprise.

1. Make It Unique

Be sure to make your domain as unique as possible. The more unique your name is, the better it is for branding purposes. Also, make sure that the name is not too close to an existing domain name or does not contain a  trademarked name or phrase. Choosing a name too similar to one for an already established firm is going to work  against you.

2. Dot-Coms FIRST

Whenever possible use only a “.com” extension. This will save your potential customers a lot of confusion. Despite what the originators of the internet intended when creating the various extensions (.com, .biz, .net, .org, .info, etc.) people still make an automatic assumption that all domain names end in “.com”. So use that to your advantage.

3. Think Of The End Result

Search Engine Optimization is a field unto itself – but it simply means doing everything you can to have your website listed at the top of the major search engines for your chosen keywords. These key words should describe what your  website will be about.

Put yourself in your potential customers position. Try to think of what someone looking for the product or service you offer would type into a search engine to try and find it. For instance, if you have a service to help people with their  resumes, they might type (I Need A Better Resume). Your domain name could be something like BetterResume.com or  ResumeHelper.com

4. Make it Easy to Remember

Your domain name should be something that most people find easy to remember. Think of if you have to tell  somebody what your name is. Will they be able to remember it without writing it down.

5. Keep it Short/Simple

Keep your domain name short and to the point. Having a shorter name plays into how easy it is to remember, and how easy it is to type correctly. Remember the KISS (Keep It Simple Stupid) principle.

6. Avoid hyphens and numbers

Stay away from hyphens or numbers in your domain name. Domain names can only be letters, numbers, and dashes.  Using numbers (such a 4 instead of for) can add to confusion and lost opportunities.

7. Make it Relevant

Try to keep your domain name descriptive and relevant to your content. When someone hears it, or sees it for the first time, it should give them a general idea of what your website is all about. In other words, your domain name should be  a bit intuitive. This will help people find you when searching for what you are selling.

If you are selling dog collars, a domain like woof.com, while being “in the vicinity,” does not really tell them that you are selling dog collars.

8. Skip Something Trendy

Don’t try to be trendy or hip or catch the latest fad. That is, unless your website is specifically targeting those people who think they are trendy and hip. Or you are selling something related to the latest fad going around.

What passes for hip now will likely fade into the background and work against you in the long run. Remember that your domain name is quite possibly the very first thing your potential customers see or hear of you.

9. Watch for Dual Meanings

Some people have registered and used domain names without really looking into other ways in which they could be interpreted.

therapistfinder.com can be thought of as “therapist finder” OR “the rapist finder
penisland.com can be seen in two ways as well “pen island” OR “penis land
madriver.com might be either “ma driver” OR “mad river

10. Register Using a Major Registrar

Stick with one of the major players when registering your domain name. You might pay a few dollars more for the  name, but those few extra dollars might save you from hours and hours of trouble in the long run. Don’t go to some out  of the way place who you’ve never heard of just to try to save a few bucks.  Your domain name is not the place to try  and save.

Who are some reputable registrars? My favorite is NameCheapOthers are Network Solutions, Go Daddy, Bulk Register, eNom and HostGatorto name a few.

There you have it, my tips on creating a long-lasting, great domain name.  If you’d like help brainstorming your domain name, feel free to contact me using the Contact link above.

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Posted by Steve Maziarz - May 11, 2012 at 1:00 pm

Categories: Business, Other, Start Up   Tags:

SOPA / PIPA – Bad Omens For The Internet

Illustrating, yet again, their contempt for the American People and the very people they are supposed to support, the following members of Congress have supported PIPA and SOPA. Clearly, they are bowing to special interest groups INSTEAD OF WE THE PEOPLE.

This list comes directly from Congress via thomas.gov:

 

PIPA (S. 968)

Sen Leahy, Patrick J. [VT] (introduced 5/12/2011)

Sen Alexander, Lamar [TN] – 5/25/2011
Sen Ayotte, Kelly [NH] – 6/27/2011
Sen Bennet, Michael F. [CO] – 7/25/2011
Sen Bingaman, Jeff [NM] – 10/19/2011
Sen Blumenthal, Richard [CT] – 5/12/2011
Sen Blunt, Roy [MO] – 5/23/2011
Sen Boozman, John [AR] – 6/15/2011
Sen Boxer, Barbara [CA] – 12/12/2011
Sen Brown, Sherrod [OH] – 10/20/2011
Sen Cardin, Benjamin L. [MD] – 7/13/2011
Sen Casey, Robert P., Jr. [PA] – 9/7/2011
Sen Chambliss, Saxby [GA] – 11/2/2011
Sen Cochran, Thad [MS] – 6/23/2011
Sen Coons, Christopher A. [DE] – 5/12/2011
Sen Corker, Bob [TN] – 6/9/2011
Sen Durbin, Richard [IL] – 6/30/2011
Sen Enzi, Michael B. [WY] – 9/7/2011
Sen Feinstein, Dianne [CA] – 5/12/2011
Sen Franken, Al [MN] – 5/12/2011
Sen Gillibrand, Kirsten E. [NY] – 5/26/2011
Sen Graham, Lindsey [SC] – 5/12/2011
Sen Grassley, Chuck [IA] – 5/12/2011
Sen Hagan, Kay [NC] – 7/5/2011
Sen Hatch, Orrin G. [UT] – 5/12/2011
Sen Isakson, Johnny [GA] – 11/2/2011
Sen Johnson, Tim [SD] – 10/3/2011
Sen Klobuchar, Amy [MN] – 5/12/2011
Sen Kohl, Herb [WI] – 5/12/2011
Sen Landrieu, Mary L. [LA] – 10/17/2011
Sen Lieberman, Joseph I. [CT] – 7/7/2011
Sen McCain, John [AZ] – 7/26/2011
Sen Menendez, Robert [NJ] – 10/31/2011
Sen Nelson, Bill [FL] – 9/23/2011
Sen Risch, James E. [ID] – 11/7/2011
Sen Rubio, Marco [FL] – 5/26/2011
Sen Schumer, Charles E. [NY] – 5/12/2011
Sen Shaheen, Jeanne [NH] – 6/30/2011
Sen Udall, Tom [NM] – 7/7/2011
Sen Vitter, David [LA] – 11/7/2011
Sen Whitehouse, Sheldon [RI] – 5/12/2011
Sen Moran, Jerry [KS] – 6/23/2011(withdrawn – 6/27/2011)

 

SOPA (H.R. 3261)

Rep Smith, Lamar [TX-21] (introduced 10/26/2011)

COSPONSORS(30), ALPHABETICAL [followed by Cosponsors withdrawn]:     (Sort: by date)

Rep Amodei, Mark E. [NV-2] – 11/3/2011
Rep Baca, Joe [CA-43] – 12/7/2011
Rep Barrow, John [GA-12] – 11/14/2011
Rep Bass, Karen [CA-33] – 11/3/2011
Rep Berman, Howard L. [CA-28] – 10/26/2011
Rep Blackburn, Marsha [TN-7] – 10/26/2011
Rep Bono Mack, Mary [CA-45] – 10/26/2011
Rep Carter, John R. [TX-31] – 11/3/2011
Rep Chabot, Steve [OH-1] – 10/26/2011
Rep Chu, Judy [CA-32] – 11/30/2011
Rep Conyers, John, Jr. [MI-14] – 10/26/2011
Rep Cooper, Jim [TN-5] – 12/12/2011
Rep Deutch, Theodore E. [FL-19] – 10/26/2011
Rep Gallegly, Elton [CA-24] – 10/26/2011
Rep Goodlatte, Bob [VA-6] – 10/26/2011
Rep Griffin, Tim [AR-2] – 10/26/2011
Rep Holden, Tim [PA-17] – 11/30/2011
Rep King, Peter T. [NY-3] – 11/3/2011
Rep Larson, John B. [CT-1] – 11/30/2011
Rep Lujan, Ben Ray [NM-3] – 11/14/2011
Rep Marino, Tom [PA-10] – 11/3/2011
Rep Nunnelee, Alan [MS-1] – 11/3/2011
Rep Owens, William L. [NY-23] – 11/14/2011
Rep Ross, Dennis [FL-12] – 10/26/2011
Rep Scalise, Steve [LA-1] – 11/14/2011
Rep Schiff, Adam B. [CA-29] – 10/26/2011
Rep Sherman, Brad [CA-27] – 12/7/2011
Rep Terry, Lee [NE-2] – 10/26/2011
Rep Wasserman Schultz, Debbie [FL-20] – 11/3/2011
Rep Watt, Melvin L. [NC-12] – 11/3/2011
Rep Quayle, Benjamin [AZ-3] – 12/13/2011(withdrawn – 1/17/2012)

 

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Posted by Steve Maziarz - January 18, 2012 at 9:08 am

Categories: ALERTS, Observations, Special   Tags:

One Lightbulb At A Time

This is passed along from an e-mail I received.  While the specific story about one chain selling something made in the U.S. and the other selling the same product made in China has not been verified by me, the concept of buying an American Made product whenever possible makes sound economic sense.

Ever since our manufacturing base has been shipped to foreign countries our country has suffered a decline.  This decline and resulting economic impact will continue until such time as we start bringing manufacturing JOBS BACK TO THE UNITED STATES.  We can vote with our pocketbooks and our hearts by BUYING AMERICAN WHENEVER WE CAN!

Good idea .. . one light bulb at a time . .

A physics teacher in high school, once told the students that while one grasshopper on the railroad tracks wouldn’t slow a train very much, a billion of them would. With that thought in mind, read the following, obviously written by a good American.

Check this out . I can verify this because I was in Lowes the other day for some reason and just for the heck of it I was looking at the hose attachments. They were all made in China . The next day I was in Ace Hardware and just for the heck of it I checked the hose attachments there. They were made in USA . Start looking.

In our current economic situation, every little thing we buy or do affects someone else – even their job . So, after reading this email, I think this lady is on the right track . Let’s get behind her!

My grandson likes Hershey’s candy . I noticed, though, that it is marked made in Mexico now. I do not buy it any more.

My favorite toothpaste Colgate is made in Mexico … now I have switched to Crest. You have to read the labels on everything.

This past weekend I was at Kroger. I needed 60 W light bulbs and Bounce dryer sheets. I was in the light bulb aisle, and right next to the GE brand I normally buy was an off-brand labeled, “Everyday Value. ” I picked up both types of bulbs and compared the stats -

they were the same except for the price .. The GE bulbs were more money than the Everyday Value brand but the thing that surprised me the most was the fact that GE was made in MEXICO and the Everyday Value brand was made in – get ready for this – the USA in a company in Cleveland , Ohio.

So throw out the myth that you cannot find products you use every day that are made right here.

So on to another aisle – Bounce Dryer Sheets . yep, you guessed it, bounce cost more money and is made in Canada . The Everyday Value brand was less money and MADE IN THE USA ! I did laundry yesterday and the dryer sheets performed just like the Bounce Free I have been using for years and at almost half the price!

My challenge to you is to start reading the labels when you shop for everyday things and see what you can find that is made in the USA – the job you save may be your own or your neighbors!

If you accept the challenge, pass this on and share it with your friends so we can all start buying American, one light bulb at a time! Stop buying from overseas companies whenever you can! We should have awakened a decade ago.

Let’s get with the program help our fellow Americans keep their jobs and create more jobs here in the U.S.A.

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Posted by Steve Maziarz - November 10, 2010 at 5:28 am

Categories: ALERTS, Observations, Patriots Postings, The Meltdown   Tags:

Valued Customer

Are your e-mails headed for the Trash Bin in under 10 seconds?

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Posted by Steve Maziarz - September 7, 2010 at 9:29 am

Categories: Marketing   Tags:

Tips for Building a Successful Website

Having a website is virtually essential for the typical business. Based on my experience, there are far more websites that DO NOT make any money for their owners.  It boils down to this: Understanding the Basics of Marketing.

Here are some tips for creating a “successful” website:

1. TRAFFIC- Just having a website doesn’t mean that people will know it exists. You need to make sure it is “highly visible” to YOUR POTENTIAL CLIENTS. This involves generating traffic to your website.  The most common way of doing this is through Search Engine Optimization or SEO.  This is a key element to long term success. There are a number of methods to generate traffic to your site, such as:  (a) print and online  advertising; (b) using Social Media sites such as Facebook, Twitter and Linked In to spread the word;  (c) building an e-mail list;  (d) blogging; (e) podcasting; (f) posting videos; (g) bookmark sharing; (h) article marketing; (i) buzz marketing.

But generating “visits” to your website is meaningless unless those “visits” are from TARGETED visitors who have a potential interest in what you have to sell.

2. CONVERSIONS (CONTENT)- Once at your site, you need to engage the user and have them take an action. Either contact you, remember you or make a purchase. This involves effective, convincing COPY. The words that will be used to sell or motivate your prospect to take action. These words can come in a few forms: a) written words b) words in a video you may have on your site. c) words in an audio on your site d) any combination of a-c.

The critical component of copywriting is something that most site owners forget about or do not budget properly for.  A good copywriter who can create engaging words and stimulate your site’s visitors to take action does not come cheaply. But they are often worth far more than what you pay them in terms of your long term return on investment.

Search Engine spiders love to see a site that has fresh and ever changing content. It shows that the site is alive and has activity.

3. FOLLOW THROUGH – So, you have your customer hooked on the line. They’ve found your site and been convinced to take an action. Just like in fishing, it isn’t over until they’re reeled in and on the boat in the cooler.
Let’s say you’ve come as far as capturing their name, address and phone number. How well do you respond to and treat that lead? This is the same whether you have a website or a brick-and-mortar business.

After the sale has been made, I’ve seen countless businesses lose a critical marketing opportunity by failing to Follow Up with the client and take some basic steps such as asking for referrals or getting a testimonial.  Even more businesses lose the opportunities afforded by developing a long term relationship with their clients. It’s a well known fact in the marketing world that

4. MEASUREMENT - I’ve been in marketing for a number of years and am constantly surprised by the number of business owners who have little clue as to how their customers came to do business with them and what their customers thought of the experience.

You need a system in place to measure your success and failures and analyze them, taking appropriate actions to constantly refine your methods to make them better and increase your rate of success. This will help insure that your website and your business will be there for the long haul.

In Conclusion, let me point out that I offer SOLUTIONS to all the pitfalls pointed out above. I’d love the chance to work with you to help create a long term success for your website and your business.

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Posted by Steve Maziarz - March 9, 2010 at 6:51 am

Categories: Business, Marketing   Tags: , ,

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