Marketing Database Development
Manage all hardware, software and operations activities for the largest databases of ethnic households and businesses in the nation. Instituted major emphasis on Data Quality and marketing database integrity that will contribute over $800K per year in revenues and savings. Established cross-platform leads generation contributing 2M new salable leads to the overall database with no cost to the company.
Order Processing System
Efficiently coordinate and manage $8.3M in order processing, reporting and payment reconciliation activities. Instituted commonly accepted standards and procedures. Reduced order process time by 36 hours, while eliminating overtime, generating increased cash flow of approximately $175,000.
Categories: Projects Tags: Access, Delphi, Interbase, SQL Server
Error Resolution and Sales Recapture System
Design and manage development of automated Sales Recapture System. This system takes various rejected sales records and forwards them to another group of experienced sales reps to correct various mistakes made during the normal sales process. This system has increased overall throughput in the group by 20% bringing in an additional $1,500 per day in recaptured sales.
Categories: Projects Tags: Delphi, SQL, SQL Server
Sales Management Reporting System
Work with executive level sales manager and support staff to design and implement a strategic management-reporting tool used to track salesperson performance. Prepared specifications for additional enhancements and supervised their implementation. Worked with users and DP staff to coordinate implementation efforts and recommend company wide changes necessary for this system to interface with three major components of the advertising process.
System allowed sales management to select from extensive ranking criteria and delivered the results to a customized Excel spreadsheet for further analysis.
Cable Network Advertising System
Work with staff of eight consultants to maintain and enhance several Paradox based systems. Together these systems are responsible for managing the entire flow of advertising from Quotations to On Air Scheduling. They process and report on over $200 million in business on an annual basis. My expertise has been applied to design, code and install a true “Production” environment featuring change control, redundant backups, security and alpha and beta development areas.
Categories: Projects Tags: Advertising, DATABASE, Paradox, Reports, Sales, Scheduling, SQL, SQL Server
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