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Ten Tips For A Great Domain Name

Location. Location. Location. That’s the common phrase you’ll hear when it comes to considering a physical location for your business. It’s what will have a significant effect on the price you pay for your brick and mortar business  location, too.

Just as you needed to take time and carefully consider naming and locating your physical business, you’ll need to do the same thing when it comes time to establish a business on the Internet. You will need a Domain Name – the common English representation of your online business. If you’re new to the online world of business, commonly referred to as  eCommerce, here are some pointers for you to consider when naming your online enterprise.

1. Make It Unique

Be sure to make your domain as unique as possible. The more unique your name is, the better it is for branding purposes. Also, make sure that the name is not too close to an existing domain name or does not contain a  trademarked name or phrase. Choosing a name too similar to one for an already established firm is going to work  against you.

2. Dot-Coms FIRST

Whenever possible use only a “.com” extension. This will save your potential customers a lot of confusion. Despite what the originators of the internet intended when creating the various extensions (.com, .biz, .net, .org, .info, etc.) people still make an automatic assumption that all domain names end in “.com”. So use that to your advantage.

3. Think Of The End Result

Search Engine Optimization is a field unto itself – but it simply means doing everything you can to have your website listed at the top of the major search engines for your chosen keywords. These key words should describe what your  website will be about.

Put yourself in your potential customers position. Try to think of what someone looking for the product or service you offer would type into a search engine to try and find it. For instance, if you have a service to help people with their  resumes, they might type (I Need A Better Resume). Your domain name could be something like BetterResume.com or  ResumeHelper.com

4. Make it Easy to Remember

Your domain name should be something that most people find easy to remember. Think of if you have to tell  somebody what your name is. Will they be able to remember it without writing it down.

5. Keep it Short/Simple

Keep your domain name short and to the point. Having a shorter name plays into how easy it is to remember, and how easy it is to type correctly. Remember the KISS (Keep It Simple Stupid) principle.

6. Avoid hyphens and numbers

Stay away from hyphens or numbers in your domain name. Domain names can only be letters, numbers, and dashes.  Using numbers (such a 4 instead of for) can add to confusion and lost opportunities.

7. Make it Relevant

Try to keep your domain name descriptive and relevant to your content. When someone hears it, or sees it for the first time, it should give them a general idea of what your website is all about. In other words, your domain name should be  a bit intuitive. This will help people find you when searching for what you are selling.

If you are selling dog collars, a domain like woof.com, while being “in the vicinity,” does not really tell them that you are selling dog collars.

8. Skip Something Trendy

Don’t try to be trendy or hip or catch the latest fad. That is, unless your website is specifically targeting those people who think they are trendy and hip. Or you are selling something related to the latest fad going around.

What passes for hip now will likely fade into the background and work against you in the long run. Remember that your domain name is quite possibly the very first thing your potential customers see or hear of you.

9. Watch for Dual Meanings

Some people have registered and used domain names without really looking into other ways in which they could be interpreted.

therapistfinder.com can be thought of as “therapist finder” OR “the rapist finder
penisland.com can be seen in two ways as well “pen island” OR “penis land
madriver.com might be either “ma driver” OR “mad river

10. Register Using a Major Registrar

Stick with one of the major players when registering your domain name. You might pay a few dollars more for the  name, but those few extra dollars might save you from hours and hours of trouble in the long run. Don’t go to some out  of the way place who you’ve never heard of just to try to save a few bucks.  Your domain name is not the place to try  and save.

Who are some reputable registrars? My favorite is NameCheapOthers are Network Solutions, Go Daddy, Bulk Register, eNom and HostGatorto name a few.

There you have it, my tips on creating a long-lasting, great domain name.  If you’d like help brainstorming your domain name, feel free to contact me using the Contact link above.

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Posted by Steve Maziarz - May 11, 2012 at 1:00 pm

Categories: Business, Other, Start Up   Tags:

Desktop Icon Manager

Those of you with laptops know that sometimes, during the course of your travels, you’re going to plug in to a projector and give a presentation.  Unplug it the wrong way, or plug in to an older projector with a different screen resolution and POOF – all your desktop icons are scrambled when you unplug or next sign in to your laptop.

The same effect can happen when plugging into or un-docking your laptop from a docking station.  Especially if you have a two monitor setup.

You then need to spend a few minutes re-configuring your desktop.  After doing it many times, you begin to wonder if there is a better way.  THERE IS!

While there are a number of these little utilities out there, I recently discovered my new favorite.  It is FREE.  It is low maintenance.  It is easy to use.  It takes up little (or no)  memory, depending on how you choose to use it.

It’s called Desktop OK and you can get it here.

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Posted by Steve Maziarz - June 7, 2011 at 7:54 am

Categories: Software   Tags:

Fradulent BEST BUY eMail

Bad eMail

Fraudulent eMail

Nasty eMail purports to be from BEST BUY and informs you that your credit card has been charged for a renewal of an Anti-Spyware Subscription.

DO NOT FALL FOR IT!

This little PITA somehow made it through my filters and showed up in my INBOX this morning.   It uses the same e-mail address I use for Facebook.   So, I’d advise all of you with Facebook accounts and my Facebook friends to set your CURRENT Anti-Virus and Anti-Spyware to do a full scan of your PCs.

As I wondered how this e-mail address could have been captured, I began to think of the online games I have played at Facebook.  I cannot help but wonder which one of those companies had a security leak.  Or, maybe it was the guy I cleaned out at the Texas HoldEm tables last night.  POOF!  His nearly $800K gone in a flash when he tried to bluff his way into a $200K pot by going all in when I was holding pocket Aces and there was a pair of 8s and a pair of 9s showing.  Oh well.  I’ve been on the other side of that unlucky position more often than I care to remember.

But, back to business:  If you see an eMail like this – just DELETE IT and run a full scan of your PCs just to be safe. ALWAYS review your Anti-Virus software on a weekly basis.  Don’t just assume it is working.  Open up your Anbti-Virus Software’s Control Panel and have a look at the date of you Anti-Virus files.  They should be within the last week.  Often, within the last day or two.

Find out how to read the logs that your Anti-Virus software produces and have a look at them weekly as well. See how many problems have been caught and fixed.

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Posted by Steve Maziarz - August 6, 2010 at 5:29 am

Categories: ALERTS, Tech Tips   Tags:

Dangers Lurk In Social Networking via Mobile

A new report just released by the European Network and Information Security Agency (ENISA) describes some of the things to consider if you access social networks such as Twitter, Facebook and MySpace from your mobile devices.
Quoting from the report synopsis posted online:

While many of the privacy issues originating from the web-based access to SNSs also apply to mobile social networks, there are also a number of unique risks and threats against mobile social networks. The report aims to provide a set of recommendations for raising the awareness of social networks users and in particular of social mobile users of the risks and the possible consequences related to their improper use.

I recommend all my clients and friends download and skim through this report. Get it by clicking the link below:

http://stevemaziarz.com/blog/snreport

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Posted by Steve Maziarz - February 8, 2010 at 1:22 pm

Categories: ALERTS, Other   Tags:

Nasty Virus Trojan Horse Cure

Within the last couple weeks, I have taken no less than eight calls from friends and clients who have been infected with a nasty computer “bug” that severs their online connection and causes Windows to shut down.

Check Your Anti-Virus Software Now

All of them have had varying degrees of anti-virus protection, but it didn’t catch this nasty germ.  In a couple cases, it could have been because their subscription to the update service expired.  In one case, it was because their Anti-Virus protection was turned off.

Virtually every anti-virus software that I know of places a small icon in the lower right corner of your screen (in a typical Windows environment) next to the place where the time and date are displayed.  FIND YOURS.

  1. Open up the Control Panel for your particular Anti-Virus solution.
    You can generally open up the control panel for your anti-virus solution by double-clicking that icon.
  2. Make sure that it is Active and that your Anti-Virus definition files are up to date.
    Here’s what it looks like for my favorite tool, AVG:

AVG Anti-Virus Control Panel

AVG Anti-Virus Control Panel

If your Anti_Virus solution has expired, is horribly out of date,  or is turned off, go ahead and take the steps to fix it! If it’s off – turn it back on.  If it is out of date, perform a manual update (most have a button on the Control Panel to do so. Find yours).  If it has expired, you can renew it.  Or, if finances are tight,  see my other posts on FREE Anti-Virus solutions (do a search or just browse the Tech Tips Category).

In most cases, the most efficient cure for this particular infection was to:

  1. Save the important files off to an external drive
    I use a proprietary method I have which eliminates the chance that an especially nasty bug will transfer over to the external hard drive.  This technique is available to members of my Priority Club.
  2. Wipe the system clean
  3. Re-install Windows

A Better Cure

After a LOT of searching and trial and error, one of my more persistent friends found a cure for this very nasty malady which worked for her and I wanted to pass it along to you.  It is at another online forum. Follow the link below and begin looking at Post #2.

What The Tech Forum Solution

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Posted by Steve Maziarz - February 2, 2010 at 6:47 am

Categories: ALERTS, Tech Tips   Tags: , ,

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