Search Engine Optimization (SEO)

There’s no point in investing all the time and expense necessary to develop a website if no one can find it. You may have heard of the phrase used in Real Estate: “Location. Location. Location.” In most cases, a business located out of the public view likely won’t do as well as one which is in a prominent place.

The same holds true in the Online world. A business that doesn’t appear within the first two pages of Search Engine results will likely get very little traffic to it’s website.

Search Engine Optimization is the process of insuring that not only will your website be FOUND by the search engines, but that it will appear within the first page of results. The higher toward the top of the list of results, the greater the chance that someone will click on the link to your website.

Because of the every changing and dynamic nature of the internet, Search Engine Optimization is an ongoing effort. It is wise to build SEO into your Online Marketing efforts right from the start.

My Search Engine Optimization Survey complements and is based, in part, on the results of your Market Research Survey. They include tuning your website to increase it’s visibility and rankings in Search Engine results and monthly monitoring and tweaks to insure that it remains there.

Search Engines love to see fresh content and a website that changes as opposed to one that just stays the same. Fresh content on your website shows that there is an active business there. It also helps you gain some other crucial advantages over your competition that you’ll learn more about as we progress in building your site.

My Search Engine Optimization Survey, which is an integral part of ongoing SEO services, examines your website to see how it is performing against your competition. It gives a fresh perspective to help answer the question “How are we doing so far compared to our goals.” A critique is developed and additional plans are put in place to answer the question “What can we do to improve results?”