SEO – Search Engine Optimization

Let me start by saying that this subject is an entire field unto itself.

Master this and you’ll be well on your way toward getting lots of free traffic and getting your website listed on the first two pages of ALL the major search engines.  No matter what your goal is for your website, there’s no use even having a website if no one knows it’s there.  If you have a website, Search Engine Optimization (SEO for short) is something you need to know about.

However, I cannot devote the proper space here and now to fully cover the subject.  Because you’d be drowning in information. Let me summarize it by saying that it all hinges on Keywords.  Keywords are what you type into the Search box when you are on one of the major search engines and are looking for information on a particular subject.

The idea behind Search Engine Optimization is to put “keyword rich content” on your site, relevant to the overall purpose of your site,  so that when someone searches for what you have to offer your site will appear within the first two page sof results that are returned.  It is generally accepted that most people consider the first two pages of returned results when searching for somethign.  So, you definitely want to be somewhere on the first two pages. The higher up the better.

Three Important SEO Tips

1. Beware of anyone promising or Guaranteeing quick results! The methods used to do so can often get your site banned or bumped way down in the rankings.
2. SEO Requires Constant Effort. Don’t expect to hire someone to optimize your site once and have it work forever. It takes constant effort and fresh content to keep your site up there and relevant to the search engine robots that cruise by.
3. SEO Takes Time. It will generally take a few months of constant effort and tweaking to get your site competitive in the Search Engines. Do not get discouraged early on.  Keep at it.

As I said, HOW you go about making this happen is an entire course of study in and of itself.  You can learn it. But it will take you a considerable amount of time and effort to get good at it.

Discover more about SEO. I have a set of TEN videos which explain the process in greater detail. This is a fairly massive download of nearly 180MB.  You MUST have a fast connection to the internet to make use of these.  I’ve made them extremely affordable at only $17.  Click here to find out more.